Champion Bus

Champion Bus Launches Website with New Corporate Brand Identity

Imlay City, Mich. (Wednesday, June 18, 2014)– Champion Bus, Inc., a leading manufacturer of small- to mid-size and custom commercial buses, today announced the launch of its new website at that features a new corporate brand identity.

The new website provides a more compelling and user-friendly experience that allows visitors to access updated product information faster and also connect with the company through its various social media channels. A new logo featuring a fresh color scheme has been designed to communicate the company’s dedication to product innovation, quality and safety.

“We take pride in being an innovative leader in the commercial bus market,” John Resnik, president, said. “Our bus designs are constantly evolving as we continue to introduce models with new features and options consistent with our strong commitment to building the safest and highest quality products in the industry. Since our brand identity and website need to communicate this commitment, we felt it was necessary to update our logo and brand colors, and also redesign the website which is our storefront to the world. We are very proud of our new look.”

The new logo is a more modern design that retains legacy elements from the most recent version, such as a laurel wreath and the color blue, that have brand equity with the company’s vast dealer network and its loyal customers. The new logo also incorporates fresh elements such as a shield to represent the company’s dedication to safety and a star to communicate its commitment to American craftsmanship and quality. The custom font designed for the Champion Bus trademark retains the legacy color blue but in a darker shade.

Resnik added that the company’s website will mirror its product development strategy with new interactive features and rich content to be introduced in the future.


About Champion Bus

Champion Bus, Inc., a subsidiary of Allied Specialty Vehicles (ASV), is a manufacturing pioneer of small- to mid-sized commercial buses. Founded in 1953, the company is ISO 9001:2008 certified and the first manufacturer to become QVM certified by the Ford Motor Company. As one of the largest custom commercial bus manufacturers of small to mid-sized buses, Champion Bus emphasizes safety and exceeding manufacturing best practices at its 194,000 square foot facility. For more information, visit For more information about ASV, visit